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China has shortened the general trademark registration period to seven months, helping to spur innovation among market players, the country’s top intellectual property regulator said on June 23.
The average review times for opposition and rejection of trademarks have been reduced to 11 months and 5.5 months, respectively, Li Chang, deputy director of CNIPA’s Trademark Office, said at a press conference. .
China has continuously improved its online services for trademark applicants, with electronic trademark registration certificates and adopted patent certificates further shortening their processing period, Li said.
By the end of May, the online application rate for trademark registration reached 99.45%, with the number of applicants totaling 279,000.
Trademark applicants have had access to online services, including trademark application, payment, announcement, consultation and advertisement of the registration certificate, Li added.
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